Sketches and references

After i done my development of ideas for both persona, i start to do my sketches.

Here goes to my sketches for my 1st persona which is more cheerful and happy as the feeling of persona 1 is happy + excited.

Here is the sketches for persona 2, when think of headache will think of the weather is very HOT. So i draw the sun just like an evil sun, very huge.

After done all the development of ideas and the sketches,

i got some pictures from google search as my references.

For example the happy sun, angry sun, tree and orange etc.

Although i use trace to do my artwork but i have changed the design of the pictures which i use for references.

sources: http://www.shutterstock.com/pic-28360912/stock-vector-cartoon-sun.html, http://csdgottheruns.blogspot.com/2010/06/crack-is-whack.html, http://eu.fotolia.com/id/15143433, http://www.crestock.com/image/1943712-Cartoon-tree-character.aspx, http://www.bradfitzpatrick.com/stock_illustration/cartoon-food-clipart/cartoon-orange-clipart.htm

online survey + development of ideas

Based on the online survey, i need to create 2 persona.
The 1st persona will be create from the question 5 to 8 and the 2nd persona will be create from the question 9 to 12.

Let's have a look on the result of the survey which i have print screened it.

So now, the particular words i will take to create the persona 1 are:
- vegetables
- Hot and spicy.
- happy + excited.
- sunny day.
From here, i will replace the vegetables to GREEN COLOUR. And this makes me have the idea of Go Green. When think of go green, my mind automatically think of TREES! Then, hot and spicy makes me think of sun. Happy + excited is the feeling for the persona 1 then sunny day is the weather. So this is roughly my ideas for the 1st persona.

The particular words for Persona 2 are:
- orange colour.
- sour
- Headache.
- Stall.
For orange colour, it makes me think of orange (the fruit of orange). Some more orange tasted sour. Then the feeling of this persona 2 is headache and stall represent the location. So my idea is make the orange as a character and it is headache because of the hot weather at the stall something like that.

Mind map

I have created the questions of surveys based on this mind map.

My ideas of the final artworks are more abstract which not really seems like related to Penang Laksa. The title of Penang Laksa just for the survey. And i will take the answer of the survey to expand, to elaborate my ideas for the final artwork.

Brief for assignment 3

After presenting for assignment 2, we were briefed on what we should do for assignment 3. 
Here is the brief:

MEDIA ART 1 : MMA1113
Assignment 03 Brief : Digital Arts

This is an individual project. Students are required to combine the use of
expressive visuals and creative typographic to create TWO artworks based on
selected topic. Both artworks should carry two different themes 
(treatment, “look and feel” and art concepts) but for the same target audience.

Please choose your potential target audience.

Submission Format: 
Two 10"x10" mounted on foamboard.
CDROM (all your digital working files, research/ findings and two finals artwork)
A4 sketch

Your A4Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment (on both artworks)
- Survey results on your potential target audience
- Any samples and reading materials related to your topic.
- Idea development (thumbnails & sketches)
+Any added segmentation is a bonus

Note:
You can always add physical experimental effects or objects 
on printed artworks.

Evaluation Criteria:
Artist statement: 4%
Creative concepts and expression: 16%
Idea developments and sketches: 10%
Total: 30%
Submission: week 09


Our topic must be related to Penang. Actually i didn't join the trip to Penang few weeks ago. So after thinking so much on which topic i should choose, i chose "PENANG LAKSA" as my topic for assignment 3. As everyone knows that Penang has many delicious food and one of the famous food is laksa.

My final artwork for assignment 2

Name: Cham Yang Hui
ID: 1102701419
Title: Money for me has only one sound: liberty

Artist Statement: I use quotation to present my type of feeling by using just a symbol "$" which represent money to create my final artwork. I use cannon is because it used to shoot the boom and i take this idea to be my design as shoot the freedom out. People do feel the freedom and secure when they have money with them.

Artwork treatment: I choose to do digital image as my final artwork and i used Adobe Illustrator for this assignment 2.

Research + Development of Ideas

The definition of liberty is freedom.

From the quote of "Money for me has only one sound: liberty.", i feel that when i have money, i will feel secure; feel the freedom of i can buy what i want to buy; feel that i have choices to choose. From all these that i felt, i have an idea of using cannon to represent my artwork which like just BOOOM(!) out the freedom fly out high!

So i have do some research to get some picture of cannon:

sources: http://www.easyvectors.com/browse/other/9abe777790f680d444544d8d78812b36-cannon-clip-art, http://www.shutterstock.com/pic-28381957/stock-vector-vector-cartoon-illustration-of-an-old-cannon-with-cannon-balls-on-the-side.html, http://www.google.com.my/imgres?imgurl=http://www.binbin.net/photos/everythingplay/usb/usb-circus-cannon-take-aim-and-fire.jpg&imgrefurl=http://www.binbin.net/compare/Circus-Canon-USB-Rocket-Launcher.htm&usg=__ZPmxauxuxqLlsxBcIZuKIU2-WnU=&h=374&w=500&sz=41&hl=en&start=114&zoom=1&tbnid=CN1t0bx86sIysM:&tbnh=128&tbnw=171&ei=JxoYTqLuLILUrQeBr8TPAQ&prev=/search%3Fq%3Dfire%2Bcanon%26um%3D1%26hl%3Den%26biw%3D1440%26bih%3D732%26tbm%3Disch&um=1&itbs=1&iact=rc&dur=391&page=5&ndsp=28&ved=1t:429,r:2,s:114&tx=111&ty=45

Besides that, i have found some reference from the website, then i start doing my sketches.

source: http://aceinfowayindia.com/blog/2009/08/great-example-of-anti-violence-typographic-weapon-designs/

Here are my development of ideas:

Research for assignment 2

What i planned to do for my assignment 2 is find a quote and design it in the size of 10"x10".
This is what i have learned in my alpha year.

"Money is power, and you ought to be reasonably ambitious to have it." by Russell H. Conwell

"Money isn't everything. It's just most everything." by Nica Clark

"Money for me has only one sound: liberty." by Gabriellle Chanel

"Lack of money is the root of all evil." by George Bernard Shaw

sources: http://www.limunltd.com/numismatica/trivia/money-quotes.html

These are the quotes that i found and i choose "Money for me has only one sound: liberty." by Gabriellle Chanel for my typography design.After i found some quotes which related to money, what kind of design we can use for typography?
- image as letter
- letter as image
- word as image
- word within word
- letter plus image
- word plus image
- text type as image

Here are some of the examples..

image as letter

letter as image

word as image

text type as image

word within word

sources: http://markus.kontaktbolaget.se/tag/typography/, http://tonypritchard.wordpress.com/tag/wurman/, http://charlesdaoud.com/blog/?tag=typo, http://abduzeedo.com/45-amazing-type-faces-typographic-portraits, http://www.megalune.com/category/design/type/page/2/

After i have do the research, i choose type as image to design my final artwork.